The Internet Thinks Avril Lavigne Is Dead Again

The Internet Thinks Avril Lavigne Is Dead Again

The Internet Thinks Avril Lavigne Is Dead Again

The blog was set up to "prove how easy it is to start a big internet conspiracy theory", according to BuzzFeed reporter Ryan Broderick whose reporting on the blog in 2015 accidentally spread the rumour.

Ms Lavigne's name has been mentioned hundreds of thousands of times on Twitter in connection with this latest death conspiracy claim.

The rumors claim "The Punk Princess", as Lavigne was popularly known as at the time, eventually hanged herself because of depression and her body was apparently discovered at her home by her record company. Then, just before the release of her second album, Lavigne's grandfather passed away, leaving her distraught and heartbroken. There was even a publicity shot in which Lavigne had "Melissa" written on her hand.

"The "New Avril" poses for photos always sad and morbid expression, sometimes dropped to the ground as if to say something".

The verified Avril Lavigne, for her part, is still perfectly active on Twitter.

"She was at the peak of her career, so it is said that instead of letting the news of her dying go into the media, they used her look alike to live on the rest of "Avril Lavigne's" life as her", read the original theory by fan Givenchy. With every tweet the singer makes now, netizens reply with jokes like "We know it's you, Melissa" or "It's ok Melissa, we're here for you". She most recently posted a selfie with her mother on Mother's Day. "We're here for you". "Proof" has included Lavigne's red carpet shots (Lavigne wears pants; Melissa prefers dresses and skirts) and supposed differences between the facial features of pre-2003 Lavigne and the current incarnation.

And it's not just physical features that users believe have changed - others are were suspicious when Avril promoted a slimming bar as a "yummy and healthy snack". And the more people add to it, the longer the thread becomes. "The jig is up Melissa".

The fans have, of course, broken down their very convincing evidence thoroughly.

"Conspiracy stories - particularly ones involving celebrities - are entertaining and often ridiculous enough that they get circulated because they are amusing".

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